Shrink sleeve labels offer a flexible and cost effective label solution. With innovative distortion programs, you can have a form fitting label for your product at a low cost, no matter the shape or size of the packaging.
A shrink sleeve label is a type of product label that wraps around and conforms to the product packaging for form-fitting, seamless branding. The shrink sleeve is printed with label content and graphics on the interior of the sleeve. It is then placed over the container and shrunk with heat so that the label conforms to the product packaging. This full-body heat wrap provides 360 degree coverage of enhanced graphics and shelf appeal.
The most common shrink sleeves utilized in the market today are:
Shrink sleeve labels are becoming more common in the industry due to additional marketing space and functional packaging options.
Shrink sleeve labels are used in various markets, such as food and beverage (e.g. soda cans, juices, condiments), nutraceuticals (e.g. supplements, protein shakes, energy drinks), household goods (e.g. cleaners, disinfectants), beauty and healthcare (e.g. cosmetics, pharmaceuticals), automotive products (e.g. window cleaners, motor oil), and many more industries.
Shrink sleeve labels offer many benefits and are seen as an enhanced solution to pressure sensitive labels. Shrink sleeve labels are versatile and cost effective, allowing custom labels to conform to any product packaging. They allow for tamper-evident packaging in one functional solution without hurting product branding.
Shrink sleeve labels allow for 360 degree art with scuff and moisture resistant graphics and vibrant colors. This increased space allows more room for regulatory information or additional marketing material for your product.
Though not as expensive as extended content labels, shrink sleeve labels do lead to higher costs because application requires the use of specialized equipment. Shrink sleeve labels are applied by using heat, which create a second and separate process for application to product packaging. Different sized packaging also requires a different mandrill in the application equipment which will further drive up the cost if you have varying package sizes.
Some companies will opt to downgauge the shrink sleeve material in an effort to cut costs. But this typically leads to distortion and is generally not recommended.
There are several considerations to be made when it comes to purchasing shrink sleeve labels: