Multi-Ply labels, also referred to as smooth peel labels, are available with multiple hinge options so you can present regulatory information, additional languages, or how-to instructions all while staying on brand.
Extended content labels (ECLs) are labels that are made to allow brands to present expanded information about a product, from regulatory compliance to instructions, in an easy to use and convenient way. Extended content labels include various label types, with the most common being smooth release or peel away two-ply labels and offset booklet labels.
ECLs are versatile, make meeting compliance demand while staying on brand easy for most manufacturers. Extended content labels are also used for marketing purposes or positive end user experience by included special promotions or even multi-lingual content.
Because extended content labels are most often used for meeting regulatory compliance, you are likely to see these labels on chemicals, healthcare products, beauty and cosmetic products, food and beverages, and pharmaceuticals. This gives brands marketing flexibility while also displaying required information.
A product where the label peels away to reveal more information, such as a medicine bottle, is utilizing an extended content label.
An extended content label solution's biggest benefit is the ability to display expanded content on a product without hurting the product branding. Because of this, ECLs heavily reduce the amount of packaging needed to sell your product.
This is especially true for chemical manufacturers who may need to include tens of pages worth of safety information, cautionary statements, and instructions on the product's use. You can remain compliant while displaying all required information in an attractive, easy to use booklet label.
An extended content label's main drawback is the high cost due to the raw materials used to create the label as well as the complexity of making and assembling the booklet. Booklet labels are often printing with over 100 pages of material and require a more intensive assembly when compared to single-page label solutions. The complexity in creating ECLs often require extra steps and more time.
Due to an ECL's need for flexibility and meeting compliance demand, there are several considerations to be made when it comes to purchasing pressure sensitive labels: